Racing America Website Redesign
Racing America was needing a refresh to their website design. Using the look and feel of their current website, a new design was created to include more content across the page while maintaining a clean and professional look. See the live site at racingamerica.com.
Client: Racing America
Role: Graphic Designer
Problem to be solved
Racing America was needing a new homepage design that kept their previous look and feel, but with a cleaner and more professional design. The navigation bar felt too cluttered, text sizes were large, and there wasn’t as much content as they would like.
Process
The process to accomplish what Racing America wanted was thorough and communicative. It started with low fidelity wireframes that were fleshed out into high fidelity wireframes. Feedback was given at this stage to establish where content was going to be placed. Once this was done, the wireframes were transformed into full page designs. This phase consisted of a few rounds of revisions to ensure that the content, imagery, and layout all aligned with Racing America’s goals for the page.
Final Project
After a few rounds of revisions and edits, a final design was agreed upon and developed, and can be viewed at racingamerica.com.
